Client license
Media type, organization, audience, channels, geography, duration, paid/organic use, exclusivity and modification rights are written in the estimate or license summary.
Plain-language production, ownership, licensing, people, property, third-party asset, renewal, and usage expectations.
An estimate should identify who may use each deliverable, where, for how long, in which channels, and whether paid media or exclusivity applies.
Media type, organization, audience, channels, geography, duration, paid/organic use, exclusivity and modification rights are written in the estimate or license summary.
Talent, models, minors, testimonials, employees, customers, private property and locations require appropriate authority, compensation and releases.
Music, stock, fonts, templates, plugins and client-supplied assets retain their own license terms, expiry, attribution and prohibited uses.
Final licensed deliverables are distinct from raw footage, source photographs, edit projects, unused concepts and production methods unless a written transfer says otherwise.
New channels, geography, duration, paid campaigns, sublicensing or exclusivity may require a documented extension and additional rights costs.
We first document the use and seek correction, removal or a license extension. Serious or unresolved misuse may require professional legal guidance.