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Hays Visual Works

Production Process

A traceable path from commercial purpose through licensed delivery.

Every stage ends with a decision someone owns.

Scope, versions, approvals, risks and transitions remain visible to protect the client, family, collaborators, media and rights.

Discovery and fit

Client inputObjective, audience, use, budget, deadline, stakeholders

Visual deliverableFit recommendation and missing-information list

Owner & approvalClient lead + Visual producer approve discovery summary

Change boundaryNew channels/deliverables trigger re-scope

Timing & communicationAfter complete intake; email/CRM

Risk & transitionVague purpose → approved brief

Brief and estimate

Client inputMessage, brand rules, channels, rights and outcome

Visual deliverableBrief, assumptions, matrix, estimate and terms

Owner & approvalProducer; client accepts scope and usage

Change boundaryOutside matrix needs written change

Timing & communicationAfter dependencies are known; written records

Risk & transitionHidden stakeholder/rights → deposit

Pre-production

Client inputPeople, products, access, accommodations and approvals

Visual deliverableProduction book, shot list/storyboard, crew, releases, safety and backup

Owner & approvalProducer; client approves latest book

Change boundaryLate location/talent/content changes may affect date/cost

Timing & communicationBy complexity; controlled plan

Risk & transitionAccess/weather/permit → readiness

Capture

Client inputPrepared subjects/assets, access and on-set decision maker

Visual deliverableSafe capture, labeling, redundancy and incident tracking

Owner & approvalProduction lead; client confirms material deviation

Change boundaryAdded scenes/overtime documented

Timing & communicationApproved call sheet; named leads

Risk & transitionSafety/sound/equipment → verified ingest

Edit and review

Client inputOne consolidated timestamped response

Visual deliverableSelects/cuts, color, sound, graphics, retouching and captions

Owner & approvalPost lead; client approves named versions

Change boundaryExtra rounds/direction changes estimated

Timing & communicationEstimate defines windows; controlled review

Risk & transitionConflicting feedback → master approval

License and delivery

Client inputFinal organization/channel details and acceptance

Visual deliverableMasters, derivatives, accessibility files, metadata and license summary

Owner & approvalDelivery lead; client accepts manifest

Change boundaryNew format/channel/paid use needs extension

Timing & communicationAfter QC and commercial terms; secure transfer

Risk & transitionWrong recipient/expiry → archive

Archive and reuse

Client inputRetain accepted delivery and request reuse before expiry

Visual deliverableRetention record, rights linkage, deletion hold and restore path

Owner & approvalAsset custodian; retention acknowledged

Change boundaryRestore/new edit/extended storage may be billable

Timing & communicationPeriod starts at acceptance; written notices

Risk & transitionIndefinite-storage assumption → renewal/deletion